THE ASK

Tasked with the launch of Los Angeles’ Olympic & Paralympic social presence, we created a cohesive social design system and strategic content approach. Our evergreen and campaign-focused content worked to drive the LA28 initiatives and brand beliefs while increasing social traffic and engagement across platforms.

THE SOLUTION | MOMENTS OF IMPACT

We brought our athletes and organization to life by tapping into human-led stories and key calendar beats. From serialized content highlighting our LA28 Creators and members of our Athletes’ Commission, to evergreen content diving into niche Olympic and Paralympic history, to developing a cross-platform campaign eventizing the Tokyo games.

ATHLETE SPOTLIGHT

After the launch of our LA28 creators and Athletes Commission, we wanted to sustain the momentum and continue to share stories from our community of inspirational athletes. Tied to a key calendar beat, our athlete spotlight series played into trending conversations which helped to boost performance.

TOKYO OLYMPICS + PARALYMPICS

Capitalizing on the Olympic and Paralympic conversations throughout the Tokyo games, we created a suite of assets that celebrated our Los Angeles affiliated athletes competing in Tokyo.

DAILY SOCIAL CONTENT

To maintain traction on our platforms, our daily content spanned across historical highlights, community moments and key calendar beats. We created over 500 unique assets throughout the year maintaining a steady growth and engagement with our audience.

THE RESULTS

Facebook 1.5M | Twitter 155.8K | Instagram 84.6K | TikTok 10.7K

ACD ART | Priscilla Karamzadeh
TEAM | Meredith Ridings (ACD/CW), Gio Negron (Animation/Design)