THE ASK

As the largest hotel loyalty program in the world, Marriott Bonvoy was falling short with their Gen Z audience. We needed to spark brand awareness through social-first creator content aimed to change perceptions with Next Gen Travelers.

THE SOLUTION

With an unfiltered and authentic take on travel, we met our audience where they’re at by casting a cohort of influencers to bring to life two ways to hack travel: Seizing the Lunch Break & Traveling Off-Peak. Wrapped in a lo-fi aesthetic that remained true to each creator, we showcased property perks and travel hacks to make the most of traveling at any time and on any budget.

LUNCH BREAK LEGENDS

Showcasing how to finesse the work-play lifestyle with Marriot Bonvoy, we collaborated with Crissa Jackson, Haley Bookholdt and Remy Park to show how they find downtime during work time. In these bitesize pieces of content, we aimed to highlight properties across the Marriott Bonvoy portfolio that have unique offerings like basketball courts, golf courses, scenic rooftops, and the ambiance to get some work done in between.

OFF-PEAK

Making the off-season the new on-season, Marriott Bonvoy collaborated with Adam Boro and Karl Shakur to show the value in traveling during off-peak moments. With properties just steps from tourist hot spots, there’s more time to travel like a tourist and local, while maximizing budget and avoiding high-season crowds.

ACD ART | Priscilla Karamzadeh
TEAM | Rebecca Williams (GCD), Jen D’Angelo (CD), Michelle Marquez (ACD/CW)