THE ASK

Introduce the Active Cash® Visa Credit Card from Wells Fargo to the Milan Cortina 2026 Winter Olympic & Paralympic Games by extending the Game Changing Card campaign into the winter sports space.

THE SOLUTION | SKI PATROL

Who better to help out on the slopes than trusted Ski Patrol—there to ensure Mikaela Shiffrin and Oksana Masters pull off a flawless run with the Active Cash® Visa Credit Card from Wells Fargo… But as seasoned gold medal athletes, it’s no surprise to us that they’re already in the know of how to rack up those 2% cash rewards on purchases.

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ACD ART | Priscilla Karamzadeh
TEAM | Kayla Nixdorf (CD), Michelle Marquez (ACD CW), Gillian Chiboucas (AD), Kendra Bergman (CW)