THE ASK

In partnership with Visa, Wells Fargo and the FIFA World Cup, we were tasked with introducing the Active Cash® Visa Credit Card from Wells Fargo as the ultimate playmaker—enhancing every fan and player’s experience on and off the pitch.

THE SOLUTION | GAME CHANGING CARD

When a referee shows a card, it’s usually not a good thing. But with the Active Cash® Visa Credit Card from Wells Fargo, you can go from goal to gain—scoring unlimited 2% cash rewards on purchases. With a little help from Christian Pulisic; Team Visa partner and USMNT forward, we launched a campaign centered around a card that’s worth pulling.

ACD ART | Priscilla Karamzadeh
TEAM | Andy Currie (GCD), Michelle Marquez (ACD CW), Gillian Chiboucas (AD), Kendra Bergman (CW), Mac Hanson (Content)