THE ASK
In partnership with Visa, Wells Fargo and the FIFA World Cup, we were tasked with introducing the Active Cash® Visa Credit Card from Wells Fargo as the ultimate playmaker—enhancing every fan and player’s experience on and off the pitch.
THE SOLUTION | GAME CHANGING CARD
In the Game Changing Universe, the ultimate assist comes from referees and fans who know just how to go from goal to gain—scoring unlimited 2% cash rewards on purchases. Taking us from the Gold Cup to the 2026 FIFA World Cup with a little help from Christian Pulisic; Team Visa partner and USMNT forward, our 360 campaign made the Active Cash Card, a card worth pulling.
ACD ART | Priscilla Karamzadeh
TEAM | Andy Currie (GCD), Kayla Nixdorf (CD), Michelle Marquez (ACD CW), Gillian Chiboucas (AD), Kendra Bergman (CW), Mac Hanson (Content)