THE ASK

In a world where the Active Cash® Visa Credit Card is the only way to p(l)ay, we were tasked with expanding our sports-themed cinematic universe with a campaign designed to engage fans during the NFL season — all without being an official NFL partner.

THE SOLUTION | GO FOR 2

Teeing off with retired wide receiver Larry Fitzgerald, we tapped into more than the Active Cash® Credit Card… We tapped into Larry’s favorite retirement sport where his trusted caddy reminds him that even off the field, you can always go for the 2% cash rewards on purchases.

SOCIAL

For our social content, we collaborated with America’s Warrior Partnership to conduct an interview with Larry showcasing his connection to the military community. Slated to run in November in honor of Military Appreciation Month, the social content highlighted how Wells Fargo creates initiatives that benefit veterans.

ACD ART | Priscilla Karamzadeh
TEAM | Kayla Nixdorf (CD), Michelle Marquez (ACD CW)